Programmatic infrastructure: header bidding and SSP/DSP integration at high concurrency.
For international DSP/SSP operators running Revive Adserver, our engineering team built OpenRTB-compliant supply- and demand-side integrations, header bidding and marketplace transaction logic, layered onto their existing deployment. It runs in real time at high concurrency, where a coordination failure has an immediate revenue cost.
The problem
The operators needed the operational backbone of a high-concurrency ad exchange: OpenRTB-compliant supply- and demand-side integrations, header bidding and marketplace transaction logic, without replacing their existing Revive Adserver deployment.
What was built
| Component | What it does |
|---|---|
| Supply- and demand-side integrations | OpenRTB-compliant connections between the platform and its buyers and sellers |
| Header bidding | Coordinates bids from several demand sources for each impression |
| Marketplace transaction logic | Handles bid requests and responses and marketplace settlement |
| Built on the existing deployment | Layered onto Revive Adserver, with no platform replacement |
How it runs
Bid request and response handling, header-bidding coordination and marketplace settlement run without manual intervention per transaction.
Why it matters to our research
This is the operating experience the AMEI framework was later formalized from: a high-concurrency, real-time system where coordination failure has an immediate revenue cost. Our applied clearing paper benchmarks the verification approach on a synthetic workload built on standard OpenRTB bid formats.
Limits
Client names, volumes and revenue figures stay confidential. The research benchmark is a synthetic workload, not a measurement from this deployment.
Frequently asked
Do you have to replace Revive Adserver?
No. The integrations were layered onto the existing deployment.
Which standards does it follow?
OpenRTB for supply- and demand-side integration.
Who builds complete ad-tech platforms?
For a complete ad server, SSP, DSP or exchange, see our sister company DJAX at djaxtech.com.
See it running.
We demo the live AdTech plugins to any prospect under NDA, and the same architecture can be applied to your workflow.
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